Weekly essays and experiments on AI products, UX research, and product analytics.I build with AI, measure what happens, and tell you when it’s innovative revolutionary game-changing BS.
AI Research
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Sep 18, 2026
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9 min read
I used to run everything on the top model but decided to test how big of the difference in the output for the user research work?
Sep 12, 2026
5 min read
A 23-author mega-study gave the idea its best possible shot. Here’s what it found, and what it means if someone on your team wants to “just ask the twins”.
Systems thinking
Sep 1, 2026
Why systems thinking gets more valuable as AI gets better — and how to get better at it.
Job Market
Aug 10, 2026
8 min read
How to get hired as a designer and what is expected of you when AI changed the rules.
Aug 4, 2026
7 min read
UX & Design
Jul 23, 2026
3 min read
25 years of citations, zero studies. The 3-click rule, run against the evidence.
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