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Built & Measured

Weekly essays and experiments on AI products, UX research, and product analytics.
I build with AI, measure what happens, and tell you when it’s innovative revolutionary game-changing BS.

Latest posts

AI Research

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Which Claude model should a researcher actually use?

Sep 18, 2026

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9 min read

Which Claude model should a researcher actually use?

I used to run everything on the top model but decided to test how big of the difference in the output for the user research work?

Alina Bezchotnikova
Alina Bezchotnikova
We Finally Have the Study on Digital Twins. It’s Not Good News for Synthetic Users.

Sep 12, 2026

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5 min read

We Finally Have the Study on Digital Twins. It’s Not Good News for Synthetic Users.

A 23-author mega-study gave the idea its best possible shot. Here’s what it found, and what it means if someone on your team wants to “just ask the twins”.

Alina Bezchotnikova
Alina Bezchotnikova

Systems thinking

Your Advantage Over AI Lives in the Cracks

Sep 1, 2026

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5 min read

Your Advantage Over AI Lives in the Cracks

Why systems thinking gets more valuable as AI gets better — and how to get better at it.

Alina Bezchotnikova
Alina Bezchotnikova

Job Market

So you are looking for a design role

Aug 10, 2026

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8 min read

So you are looking for a design role

How to get hired as a designer and what is expected of you when AI changed the rules.

Alina Bezchotnikova
Alina Bezchotnikova

Job Market

So You Need a Designer in 2026

Aug 4, 2026

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7 min read

So You Need a Designer in 2026

Alina Bezchotnikova
Alina Bezchotnikova

UX & Design

The 3-Click Rule Is BS and We are Still Prisoners of it

Jul 23, 2026

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3 min read

The 3-Click Rule Is BS and We are Still Prisoners of it

25 years of citations, zero studies. The 3-click rule, run against the evidence.

Alina Bezchotnikova
Alina Bezchotnikova
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Built & Measured

The person who builds with AI, measures what happens, and tells you when it's BS

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