Archive | Built & Measured - Alina Bezchotnikova

Which Claude model should a researcher actually use?

Which Claude model should a researcher actually use?

Alina Bezchotnikova

Sep 18, 2026

We Finally Have the Study on Digital Twins. It’s Not Good News for Synthetic Users.

We Finally Have the Study on Digital Twins. It’s Not Good News for Synthetic Users.

Alina Bezchotnikova

Sep 12, 2026

Your Advantage Over AI Lives in the Cracks

Your Advantage Over AI Lives in the Cracks

Alina Bezchotnikova

Sep 1, 2026

So you are looking for a design role

So you are looking for a design role

Alina Bezchotnikova

Aug 10, 2026

So You Need a Designer in 2026

So You Need a Designer in 2026

Alina Bezchotnikova

Aug 4, 2026

The 3-Click Rule Is BS and We are Still Prisoners of it

The 3-Click Rule Is BS and We are Still Prisoners of it

Alina Bezchotnikova

Jul 23, 2026

The UX Designer Era Is Over. And It Has Nothing to Do With AI.

The UX Designer Era Is Over. And It Has Nothing to Do With AI.

Alina Bezchotnikova

Jul 8, 2026

Is the Design Sprint Dead?

Is the Design Sprint Dead?

Alina Bezchotnikova

Jun 16, 2026

Synthetic Users Are Not Digital Twins. Marketing Is Ruining a Perfectly Good Concept.

Synthetic Users Are Not Digital Twins. Marketing Is Ruining a Perfectly Good Concept.

Alina Bezchotnikova

May 12, 2026

The ‘Move Fast and Break Things’ Autopsy

The ‘Move Fast and Break Things’ Autopsy

Alina Bezchotnikova

May 7, 2026

UX Research Borrowed Half of Statistics, There’s More to Go

UX Research Borrowed Half of Statistics, There’s More to Go

Alina Bezchotnikova

May 7, 2026

How to Set Up Product Analytics From Scratch — Claude + Amplitude MCP

How to Set Up Product Analytics From Scratch — Claude + Amplitude MCP

Alina Bezchotnikova

May 6, 2026