Research Methods

Research methods and analytics that survive the question: how do you know?

Synthetic Users Are Not Digital Twins. Marketing Is Ruining a Perfectly Good Concept.

Synthetic Users Are Not Digital Twins. Marketing Is Ruining a Perfectly Good Concept.

Alina Bezchotnikova

May 12, 2026

UX Research Borrowed Half of Statistics, There’s More to Go

UX Research Borrowed Half of Statistics, There’s More to Go

Alina Bezchotnikova

May 7, 2026